At Strides Design Studio, we believe great design goes beyond aesthetics, it carries purpose, impact, and responsibility. As we continue to shape remarkable exhibition experiences across the globe, sustainability remains at the core of our philosophy. And this vision was recently spotlighted in the April 2025 edition of Exhibition Showcase Magazine, where our Managing Director, Jaspal Kukreja, shared his insights on designing with intent, embracing eco-conscious methods, and innovating for the future.

Innovating Exhibition Experiences

In a rapidly evolving industry, innovation isn’t just a buzzword, it’s a necessity. At Strides, we continually push the boundaries of stall design, stall fabrication, and visitor engagement. We stay ahead by researching international trends, investing in cutting-edge fabrication techniques, and leveraging smart technology to create experiences that resonate with both clients and attendees.

"We never lose sight of the primary purpose of B2B exhibitions, and that’s business," Jaspal explains in the interview. "But how we get there is where innovation steps in."

Embracing Sustainability with Purpose

Sustainability is not a trend for us - it’s a commitment. From modular structures and reusable components to energy-efficient lighting and print material reduction, our designs are crafted with environmental responsibility in mind.

"There’s a growing awareness about responsible design," Jaspal shares. "We see more brands making conscious choices. And that motivates us to lead by example."

Our focus on sustainability doesn’t mean compromise; it means smarter choices. Whether it's selecting materials that are both durable and recyclable or designing modular setups that reduce waste, we aim to minimize environmental impact while maximizing experience.

Building Lasting Client Relationships

At Strides, every client journey begins with trust and purpose. We don't just deliver projects - we build partnerships. Our process is collaborative, transparent, and driven by results.

"It’s not just about the service," Jaspal mentions. "It’s about the quality, the experience, and the trust we build along the way."

This philosophy has helped us grow with our clients and deliver repeat success across global markets.

Staying Ahead of Global Trends

What sets Strides apart is our constant pulse on what's next. From Europe to Asia, our team closely tracks emerging technologies, design languages, and audience behaviors to deliver stalls that are as strategic as they are stunning.

Our recognition at the Exhibition Excellence Awards and our continued features in industry-leading publications are a testament to our commitment to innovation and excellence.

Let’s Build the Future of Exhibitions

If you're looking for an exhibition partner who brings vision, values, and versatility to the table, we’re here to collaborate.

Explore our work: www.stridesdesign.com

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